I spent my childhood as a die-hard Barbie girl.  I played with Barbies throughout my childhood.  I collected Barbies into adulthood.  I have boxes of Barbies and Barbie clothes in boxes.  I have at least three Barbies currently displayed in my house.  However, the current generation of cross promotion has reached new levels. I get the girl power, hot pink items. But some of what I have seen lately belies my understanding. Naturally flavored gummy candy at Whole Foods: Yes, this year is Barbie's 65th Anniversary.  And yes last year was the juggernaut Barbie movie.  And yes femcore is in.  And who doesn't love hot pink, nostalgic roller skates, and pink lemonade gummy candy.  But, Barbie in every grocery aisle is a new phenomenon. The peaches and cream flavor on this one seems fitting, but they could have at least incorporated that 80s doll on the can. Plus, I'm not excited by the artwork here: This was the other food co-pro that made me scratch my head: I see from the mark