Barbie as Iconic Musician

It has been in the news recently that Mattel has released Barbie as Mariah Carey and as Stevie Nicks. Both of these dolls continue a long tradition of recreating Barbie as iconic stars who will appeal to kids, to the parents who buy dolls for their kids, and to adult collectors.

For what it's worth, both dolls are currently sold out on Amazon and already listed (as of November 17) on eBay for $150. The collector's market and upsale of collectibles is alive and well.

This series of dolls is intended to represent role models as well as fashion icons. I have to say, this line of dolls has never appealed to me over much. There is nothing wrong with them, but I have always gotten Barbies that were not "Mattel-style-doll-recreated-to-resemble(ish)-someone-famous."

When I was looking through my collection in storage last week I came across two other iconic Barbie recreations from 25 years ago. Barbie Loves Frank Sinatra and Barbie Loves Elvis. In both of these Box Sets the female dolls are "Barbie" and not a Barbie body remade as another famous figure. It's a slight distinction, but at the end of the day, you have to draw the line on which dolls you collect somewhere. For me that was the line I drew. ;)

Thinking about the evolution of the dolls and the marketing of Barbie's over time, it is fascinating that today fans can buy female musical icons whereas 25 years ago they were buying female fan-girls of male musical icons. Is this a step forward in equality? Maybe....

Or, is it merely a discussion about nostalgia and who is buying dolls today versus who was buying dolls twenty years ago.

Comments

Time to Let Go

I got my first Barbie doll when I was two and half. I asked Mrs. Claus for a "Boobie doll" for Christmas and never looked back. By the time I was in late high school I had accumulated more than 150 dolls of all stripes. Through the years my family was happy to support my doll love and bought me the 1970s Barbie Townhouse, the Barbie airplane, a Barbie McDonald's... You name it, I had it. During high school and college my mom and I became diehard Barbie collectible fans. I got the first Mackies when they came out and began to collect the limited edition dolls in earnest. A family friend who was cleaning out her parents' house found her 1960-61 dolls and gave me the chance to add them to my collection. That led me down the rabbit hole of vintage dolls and outfits. When I went to college my mom continued to grow my collection and we would scope out rare dolls at doll shows across the state. After college I worked for a short time at a local historical society and got th...

If you cross-promote it, they will buy

I spent my childhood as a die-hard Barbie girl. I played with Barbies throughout my childhood. I collected Barbies into adulthood. I have boxes of Barbies and Barbie clothes in boxes. I have at least three Barbies currently displayed in my house. However, the current generation of cross promotion has reached new levels. I get the girl power, hot pink items. But some of what I have seen lately belies my understanding. Naturally flavored gummy candy at Whole Foods: Yes, this year is Barbie's 65th Anniversary. And yes last year was the juggernaut Barbie movie. And yes femcore is in. And who doesn't love hot pink, nostalgic roller skates, and pink lemonade gummy candy. But, Barbie in every grocery aisle is a new phenomenon. The peaches and cream flavor on this one seems fitting, but they could have at least incorporated that 80s doll on the can. Plus, I'm not excited by the artwork here: This was the other food co-pro that made me...

Barbie @ the Design Museum in London

In December I had the chance to visit the Design Museum in London for their Barbie Exhibit. I had purchased tickets nine months earlier when I knew I was going to be in the city for the holidays. I took a boomer and a tween (Grandma and granddaughter) with me to see the show. Both are deeply lovely individuals, but neither are big on Barbies. Grandma had just missed the Barbie trend as a girl and granddaughter is firmly in the Harry Potter world. Seeing the exhibit through their eyes, and answering their questions, gave me a better insight into the day than if I'd attended with die-hard Barbie lovers. First, the exhibit is beautiful! No wonder, considering it was put on by the Design Museum. The layout, the colors, and the flow of the space were gorgeous. The rich, vibrant tones that back up every room allowed the artifacts on display to sing, without feeling overwhelmed by an onslaught of Barbie pink. The ability to focus on specific individual dolls while still telling a collec...

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